Low-carbon car can lead more environmentally friendly automobile market a new direction
Beijing Auto Show 2010, an exceptionally grand indeed, many cars struggle Vying for Yan, all blossomed. One of the most notable are two models, one is starting a variety of high-end luxury cars, such cars ahead of the concept of dazzling looks and so pocketed the eye. The other is more than can be used along with a small car, most of these cars small cars, more emphasis on vehicle quality and cost effective integrated in order to meet consumer demand for household and commercial and other multi-function main target group is China’s most extensive general consumers. Relatively high-end luxury cars, such cars are more representative of the future direction of China’s automobile industry and general consumer demand.
With the gradual breakdown of the automotive market, passenger carrying capacity of micro, spacious car, MPV versatility, SUV’s pursuit of sports performance are the main functions of the consumers demands. In this consumer demand, under the guidance of both micro-passenger car, MPV and SUV and the advantages of multi-car gradually to consumers, leading the new direction of development the automotive market. This show’s major car manufacturers have introduced these new models, such as the hippocampus Prince, JAC Yue Yue, Wang Kwong and other Wuling. Can be expected, as new models continue to increase, more vehicles can and will be increasingly fierce market competition, may trigger a new round-changing.
Strategic forward-looking, the FAW Jilin early in 2009 on the implementation of the micro-cars strategy, the intention to develop Weijushichang depth, Senya M80 is its implementation of the strategy of micro-vehicle weapon. After six months of market Competition, its sales and market share keeps rising, with many able to use either the comprehensive advantages of multi-purpose vehicles in preeminence, the first leader.
Comprehensive quality win
And vehicles more energy to meet the multiple needs, must be backed up by strong technical strength. Senya M80 from Toyota innovative multi-functional platform for global strategic vehicle, equipped with models imported from Japan, 1.5 engine, with Japan’s Daihatsu latest DVVT dual dynamic variable valve timing system and the AT gearbox, can substantially increase the engine power performance, fuel-saving capability has been raised. The maximum output power of 80KW and 141Nm of torque makes a very strong driving force to accelerate the initial speed of steady improvement, when hard acceleration up to 110km / h, the performance of very comfortable. Senya adopted in the control after the drive way, with big torque output, after a successful drive to bring high-capacity model of problem solving, high-speed cornering is very smooth. 4.7 m minimum turning radius can adapt to all kinds of complicated road driving and parking, control blossoms freely. 200mm high ground clearance, with Macpherson type A cantilever and multi-link rear suspension, providing superior flexibility and field traffic control functions. The road and off-road performance through, Senya M80’s performance far exceeds the customer with the level of micro-and car products.
Highlight the practical value
To buy more cars to consumers in large part to meet the transport, storage and travel and leisure needs. Senya M80 body size, respectively 4120mm/1640mm/1700mm, wheelbase up to 2655mm. Smart small car in the use of three-row seat design, which makes Senya M80 as the only model with the price of a 7-seater multi-purpose vehicle. The whole room is very spacious, passenger head and leg room to stretch freely. Storage space and reasonable layout, can satisfy the needs of family leisure travel, but also satisfy the business and the private owners of the loading requirements, a model can be described as all-powerful, practical value is obvious. In addition, Senya M80 collision energy absorption by the body and high-strength cabin, equipped with the ABS with EBD and SRS air bag system to ensure that the driving process safety. Senya M80 multi-functional utility and other household more than ten million compared favorably with MPV.
Price advantage
On the whole, about 100 thousand yuan for the purchase of a small MPV to consumers, taking full account of technical, configuration, power, space and other factors, the final decision to purchase behavior or cost-effective, most people want to spend the least money buy affordable and durable vehicles. Comprehensive comparison has been listed several similar models, Li Wei is 8.58 ~ 112 800, Zotye 5008 is 5.59 ~ 6.59 million, Cool Bear range from 6.39 to 77 900 to Senya M80 the most outstanding price-performance ratio, 5.49 ~ 77900 yuan the price of other models can hold a candle to the price advantage is obvious.
Sales and market share rising to prove the market value for Senya M80 super strength and the overall quality recognition, since in September 2009 as the FAW own brands on the market, closing in March 2010, total sales have Senya M80 close to 20,000, and so far is still very tight supply.
Leading wave of small MPV
Around the world car market, multi-functional and cars have become a major trend in the European driving a full-featured, large utility vehicles out of space tourism, has become a new way of life, while China’s more than can and car market still has great potential. The increase in business of consumer groups, family and work are very important, both indispensable, and the car has become their home and work, in addition to the third living space, they hope to meet both commercial and work vehicles needs, but also to meet the needs of family leisure travel.
In that sense the guide, consumers pay greater attention to multi-combination vehicle buying a car to pursue the quality of content rich, and strive to achieve the household, commercial, leisure balance, and Senya M80 both micro-passenger sedan, MPV and SUV’s advantages are more able to combine the value model, called multi-purpose leader in the field, Senya M80’s selling cars in China will affect the type of structure, leading a new round of small MPV segment The trend
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