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July car sales decline, stocks approaching limit

Yesterday, the China Automotive Technology Research Center, released in July China’s automobile production and sales situation in the latest statistics, the data show that China’s automobile production and sales in July continue to show declining trend, the domestic production of 1.238 million vehicles, down 4.34% chain; sales of 1,056,200 vehicles, decreased 6.7%. It has been since May of this year, domestic car sales 3 months consecutive decline.

Data show that in July, the monthly cycle of the domestic auto stocks are still in the continuation of the momentum of growth, from June’s 55 days to 58 days. Among passenger cars inventory cycle from 57 days to 60 days, commercial inventory cycle from 49 days to 50 days. Widely believed 45 days to 60 days of inventory as a reasonable stock. Thus, vehicle inventories are close to the ceiling. While the overall domestic car sales trend is not optimistic, but the effect of fuel-efficient cars subsidy policy is very clear. 71 of 16 enterprises of energy-saving models automotive products, July’s sales of 57,353, ring up 11.75% than in June, while passenger car sales drop chain in June narrowed from 5.25% to 3.44%.

As the first month of the second half of this year, car production and sales data in July compared to last year does not seem ideal. Industry analysts believe that low-emission vehicle purchase tax by half, “car to the countryside” and “TM” and a series of preferential policies driven car market last year a rare year without off-season, but this year automotive market tends to be more rational production and sales in July have continued the off-season market. Industry that the seasonal decline in auto production and sales volume is normal, and that the two data and the same period last year, growth is still high, sales were up 12.88 percent year on year and 17.18%. But the overall auto market from the current situation to see, 1 – 7 months, the cumulative vehicle production and sales were 9.7103 million and 8.2414 million, the annual 15 million sales target will be completed, or even to break 17 million.

Beijing: August auto market price reduction is the main theme

After reading the data, we look at specific market price, the first market in Beijing, we press survey found that price cuts in Beijing auto market has become the main theme of this month. Whether it is based, mid-size car or a luxury car, all have added to the ranks of markdowns. To specifically find out.

Auto market in Beijing, northern China, markdowns signs everywhere. Firm price has been known for Toyota, but also cutting prices, the new Corolla is not only lower prices, gonna take care, priced from 92,800 to 114,800 yuan, the highest favorable than the old Corolla paragraph 15 thousand yuan. Shanghai VW in the current round of price war has started shaking, Long Yat gave out 2,000 yuan and 2,000 yuan purchase tax package are promotions, polo is also the preferential margins extended to around 2,000 yuan in cash, and bring Yu is launched buy Car Jisong discount package are worth 5,000 yuan. Luxury car is no exception, Volvo C70 straight down 100,000 yuan, XC90 entire department offers 90,000 yuan, the Audi A8 offers 100,000 yuan, 45,000 yuan favorable public Phaeton, BMW 3 Series offers 50 thousand yuan, Reixa Williams ES offers 30,000 yuan.

Auto Dealers: “Now the car price cuts are more like modern Wyatt moving behind me, the original price was 119,800, and now none other 10,005, relatively large price cut. Now is the off-season, the pressure of our larger distributors, we To ensure sales. ”

Shanghai: dealer inventory increases in Adversity

July is the traditional car sales, “low season”, with a variety of models discount, it is easy to draw conclusions auto market downturn, but the industry trend is not entirely the same as the performance of local markets, our correspondent in Shanghai discovered that Shanghai’s auto market is not a depression, compared to June or even a wave of selling a small climax. With the variety of new vehicles will be listed on discounts to increase sales, especially in the national energy subsidies pull, started early in July from 6 at the end of Shanghai’s auto sales pace in the rapidly warming. Lower total small-displacement cars, energy saving car dealer sales boom this wave of the main beneficiaries.

Shanghai Second hilly Mao Qinglin, general manager of auto sales: “We are the first 5 months of the year (monthly sales) Basic maintained at 60 to 70 (Taiwan), but the actual volume of orders we are now, we are more than a month 100 (table), there is a double sense. ”

Shanghai Yat Long, general manager of Habitat Hillsborough car sales: “In particular, on July 1 after the national policy of benefiting them, the sales from the point of view, the overall data we have in July sales 25% higher than in June, only game European model in terms of about 75% higher than necessary. ”

Sales rate soared, so have some time before the pressure of car dealers who stock to achieve a fast “to stock” and some dealers even prepared to take the initiative to increase the inventory to reduce customer waiting time and increase customer choice.

Shanghai Second hilly Mao Qinglin, general manager of auto sales: “In fact, we stock, from the original 200 or so, until now my stock is only 100 or so, which is our normal stock, the normal stock is that we simply there is no pressure on stocks. ”

Shanghai Yi-Long Home Xiaofeng, general manager of auto sales: “The industry’s inventory is 1.5 times monthly sales, our current stock is only 1.1 times, of course, very good from the perspective of turnover, meaning that most of the customers may also need other cars We also increase the inventory period is to let inventories back to a better state, to allow customers to shorten the time it’s mentioned vehicles. ”

Shenzhen: the stock market changes to increase parking

Beijing’s auto market in the staged price reductions of war, while the Shenzhen market, the amount of time cars are not better than, the beginning of July, the Shenzhen market, most of the sales chain down 2-3 percent, dealer inventories increased significantly and the market just like a large parking lot, look at news reports.

Reporter: “In the automotive market, we see the brand new car without a lot more than usual, some dealers told reporters that vehicles get together, in part because the beginning of a new car focus to shop, but more important or inventory of increase. ”

In the East, Luohu District, Shenzhen, Yi car market, whether it is imported cars, a joint venture vehicle, or self-brand cars, almost every door is jammed with new car dealers, and some cars even stopped to a large slope, see to be difficult to find in the market space in the.

In the Futian District, Xiangmihu car market, in Shenzhen is a relatively large scale, where a number of dealer inventories of the situation is obvious.

Car dealership manager Wang Zhongjun: “inventories are now more than 240 units have been here more than 190 out of there in five or 60 units of my normal inventory should be 150 to 160 to 180 or even up to this point also. ”

Car sales target enterprises reduced frustration

Wang Zhongjun said in July that they only sold 126, if the monthly sales of less than 100, their loss would occur. For their part, sales and inventory remained at 1:1.2 is more appropriate, but they are now close to 1:1.5 up. Even dealers to suspend advertising and started shedding workers.

Automotive Sales Manager Hu Xiaoxin: “the original 10 sales are now only five left, cut in half.”

As the automotive market blowout last year, most car companies to significantly increase production and sales targets, but from the first half of the data, 16 large passenger car prices, only half completed sales tasks. This reporter learned that a number of enterprises has been reduced car dealer sales goals, ease inventory pressures.

Hangzhou: subsidies to stimulate the economy-type car sales accounted for 8 percent

After reading the auto market in Shenzhen, Hangzhou, let us look at present, Hangzhou car market remained relatively steady, the local car shops have indicated that 4s, economical family car this year’s popular pro-gaze, to see where the new situation.

Today, 4s shop in Hangzhou, the highest concentration of car on a street, the reporter saw the car market here is not deserted, the sales manager told reporters here, and now consumers most popular economical family car, plus the state has adopted this year vehicle purchase tax subsidies for energy conservation policy, to purchase low-emission energy-saving car to get 3,000 yuan subsidy, consumers buy energy-saving cars enthusiasm.

View Cart Customer: “So we now value in the 1.6-liter car that paragraph, it has a duty to subsidize the purchase of low emissions, this is an aspect that attracted me.”

View Cart Customer: “National policy is also seen online, such as subsidies, what I would consider.”

Statistics show that during the first half of this year retail sales 22.127 billion yuan, Hangzhou car, 32.8% more than last year, the biggest increase in tax subsidies or have purchased vehicles, a 4s store sales manager told reporters that the store several Energy models have been depleted, particularly in the economic model the total sales of cars sold around the vehicle Bacheng to Jiucheng.

Automobile Brand Sales Manager: “The state introduced a new energy conservation policy, for this policy in terms of impact on our model is very large, because we compare the economic class of larger cars.”