BYD contraction strategy to move into full production chain?
Although the 2010 sales target from 800,000 down to 600,000, but did not slow down BYD new energy vehicles in the field in the pace of expansion.
July 30, BYD BYD in Shenzhen with Daimler Pingshan base in the “New Technology Co., Ltd. Shenzhen BYD Daimler” was established and plans to launch in 2013 the first car of new energy products.
Another happy news for BYD is led by the Ministry of Industry, the “energy-saving and new energy vehicle development plan (2011-2020)” (the “Plan”) has been completed or will be finalized this month and submitted to the State Council.
Have been disclosed under “planning” the draft shows that by 2020, new energy automotive industry and market size to reach the world’s first, in which new energy vehicles (plug-in hybrid vehicles, electric cars, hydrogen fuel cell vehicles, etc.) to maintain reached 5 million. 3-5 at home while also forming the backbone of the new energy automobile company, formed 2-3 furniture has independent intellectual property rights and strong international competitiveness of the power battery, motor and other key components key enterprises, industrial concentration above 80% .
Clearly, BYD will benefit greatly.
“BYD already has developed a new energy vehicles, solar power, energy storage power station as the leading new energy plan. New energy automotive industry of the rapid arrival of the BYD, the opportunities and challenges.” 8 , BYD Auto Public Relations Manager, said to our reporter Xu security, BYD will be as determined as the development of new energy vehicles car companies into the automotive industry since has started to use their own batteries in the field of IT and strong distribution capabilities new energy industries, total investment more than 1 billion yuan, in the motor, battery and electronic control systems are a major breakthrough and progress, and the first to bring dual-mode and pure electric vehicles F3DM tram e6 commercialization.
Hand-Benz high-end market Wayfinding
July 30, listed a low-key ceremony was held in BYD Shenzhen Pingshanyou base. With BYD President Wang Chuanfu and Daimler board member Thomas Weber Boshi La red silk cloth under the plaque, “Daimler-new Technology Co., Ltd. Shenzhen BYD,” announced the operation.
Xu Anjie Shao, the newly formed New Technology Co., Ltd. BYD Daimler-Benz from the BYD and set up their respective 50% funded, joint venture registered capital of 600 million yuan. Under the agreement, both parties will combine the Mercedes – Benz in the field of electric vehicle structure and safety of proprietary technology, as well as Biyadite some car batteries and drive technology to develop next-generation electric vehicle, the first product planned for 2013 market. Daimler and BYD will also research and development of new energy vehicles together to create a new brand.
It is reported that the two companies have already started to organize the engineers, designers and other management personnel to develop new models of early preparations. That a number of persons settled in Germany joint venture company, to serve as the joint venture, including key positions, including chief operating officer; and vice president of BYD Co., Ltd. Lian Yu Bo, will become the new technology of Shenzhen, BYD Co., Daimler company CEO.
“Its product to reduce carbon emissions, Daimler-Benz is the world’s development of new energy vehicles, has been actively looking for partners; BYD happens to have excellent battery technology, in order to win the global consumer recognition, well-known car manufacturers need to work together to enhance the brand. “Orient Securities analyst said an auto industry, both sides have their respective advantages, Daimler hoping to BYD’s battery technologies” shortcuts “to speed up the occupation of the Chinese market and cooperation to meet their needs, so hit it off.
As Shenzhen and Huizhou City are working together to create the new energy automotive industry started the project demonstration area, BYD – Mercedes-Benz electric car project covers an area of 2.387 square kilometers, which covers an area of 1.521 square kilometers Ping Mountain, covers an area of 0.866 square kilometers, Huizhou Daya Bay and the new energy automotive industry demonstration zone covers an area of 59.7 square kilometers.
Peep the new energy vehicles in overseas markets
It is understood that there F3DM BYD electric cars, and E6, which has been open to individuals F3DM sales, but only in the taxi area E6 trial operation. BYD said relevant, BYD – Mercedes-Benz electric vehicles is the high-end positioning of new energy vehicles will not be released to its current F3DM, E6 conflict.
But let BYD is excited or the domestic market. “Planning,” draft show, 2020, China’s new energy automotive industry and market size will reach the world’s first hybrid vehicle to which the representatives of the fuel-efficient cars sold in the world, annual sales reached 15 million. At the same time the next decade, the central government come up with more than 100 billion yuan of the huge amount of money to support energy conservation and new energy automotive industry chain. For the purchase of energy-saving and new energy vehicles to consumers, reduce vehicle purchase tax and consumption tax.
Clearly, this new energy vehicles, “feast” natural and ultimately, BYD.
Xu Ann also introduced have been issued, “on the purchase of new energy vehicles to carry out subsidies for private pilot’s circular” plug-in hybrid vehicle the maximum subsidy for 50,000 yuan each, the maximum subsidy of pure electric passenger vehicles per 60,000 yuan . BYD e6 F3DM and respectively the categories of countries where the highest subsidies. Subsidies for new energy vehicles in Shenzhen as the first pilot city, in addition to national policy subsidies, Shenzhen BYD F3DM also given 80,000 yuan each one-time subsidy, but also the use of vehicles will be introduced subsidies associated with the process.
“These measures will help boost BYD go faster.” Analysts say.
Prior to this, BYD’s new energy auto market, mainly in Shenzhen, BYD to the current global strategy to enter the North American market as a strong point. According to BYD stakeholders introduced in the first half of this year, BYD presence of a number of high-level access to the North American market, develop business for the North American market and established three operations headquarters. Since then, BYD plans to sell in Western Europe has set up a headquarters.
“North American headquarters will be responsible for new energy vehicles, solar cells, energy storage power station in North American sales and technical support, then it would also involve the Bufen product design, service and training.” Individual this has been said in the media.
In fact, BYD has been developed in Europe, plans to sell new energy vehicles, which are expected beginning next year, the sales practices were used in different European subsidies and not to subsidize the national sales of new energy vehicles and hybrid electric vehicles cars.
Imagine chain expansion
BYD President Wang Chuanfu in the strategic plan, the new car is a separate energy and open to the. But with the new energy vehicles rapid expansion of the territory, BYD cars in the new energy behind the energy industry is forming a new network.
“In the BYD’s new strategy in the energy industry, currently include electric vehicles, solar power, energy storage power station.” Recently, at the time this reporter visited the Museum of BYD, BYD to introduce electric vehicles, iron battery and storage power stations, solar power station is BYD’s “three green dream.” Solar panels to battery energy storage energy transfer to the railway station, storage power stations and other electrical equipment to give electric vehicles charge. That for the upper, middle and downstream industry chain grasp the depth will undoubtedly create a good overall efficiency.
The analysts believe that, in fact, more than individual this is associated to the development industry to look further development of electric cars to fix the market, charging problem, BYD, and KB Home, the United States jointly build a new residential energy, it is equipped with electric Automobile charging system.
This reporter saw a house in BYD new energy, “full of” BYD own products: solar power, wind generators, energy storage power plants, water purification equipment, as well as the building itself and the production of solar panels required silicon material, and such green houses in the United States there are five sets of Lancaster City.
In the house, can that BYD dual-mode vehicles and pure electric vehicles e6 F3DM charge.
Wang Chuanfu frankly, BYD’s strategic radiation emerging industry, from wind to solar, from ore, industrial silicon, high purity silicon, polysilicon, slice, modules, installation, solar power stations.
As planned, this new energy industry, BYD network implementation is being prepared.
Leave a Reply