BMW stressed beyond its competitors, the new 5 Series plus the amount after lengthening
“5 Series success is a key, if unsuccessful, BMW will be the future way in China encountered many frustrations.” In the new long-wheelbase version of the BMW 5 Series car market during the senior vice president of BMW Brilliance Daley says .
Perhaps it is for this reason that makes the new 5 Series long-wheelbase version of the market, known as the BMW, the biggest in China in recent years, a release. However, in this grand behind, for the competitors, BMW executives have confidence in no way “mouths Xialiu Qing”, but belligerent.
Future sales of 3 BMW 5 Series car is
With this as the “high-end business so far the most perfect car” to market, distribution of BMW in the Chinese market is also a pawn of the most important final orders. The reason why it is important because in the future in China, sales of BMW, 5 Series models will be one of the most important contributors.
In the listing event, Daley repeatedly stressed: “We expect future sales of three vehicles each type, there is a 5 Series models should be is.” This means that in future sales of BMW, 5 Series at least one-third share.
According to him, the first half of this year, BMW 5 Series sales reached 17,000, a long wheelbase version of the new 5 Series appearance since the Beijing auto show to be very high after the concern, there are a lot of orders, “We believe that the long axis of the new 5 Series listing from the version 5 series will further boost sales. ”
This time, BMW announced the official listing of a total of 4 models, namely, luxury 523Li, 528Li luxury, 535Li 535 Li Luxury and administrative type, price range is 489,600 to 791,600 yuan.
BMW Brilliance Automotive Co., Ltd. President and CEO Kang Siyuan, said: “The new 5 Series long wheelbase version of every detail is tailored for Chinese customers are more in line with customer needs in China. Brand-new design and innovative technology to substantially improve power, fuel consumption and emissions on average by 18%, and has a more spacious and comfortable back room, the price more competitive. ”
It is understood that, in addition to these high-coordination model, the BMW relevant Chinese official told reporters, followed by some low-equipped models will all be released at the same time, in addition to long-wheelbase versions, the Standard Edition to import the new 5 Series will also form introduced during the year, but the people who stressed: “The import of the standard car sales will not be much, but in order to meet market demand, there will still be the introduction of small quantities.”
The new BMW 5 Series Mercedes E-class comprehensive than new?
Daimler Chairman Zetsche has publicly said: “We will be here (in China) to catch up sooner than we entered the other two German high-end brands (BMW and Audi).”
In this year’s Beijing auto show, the new BMW 5 Series long-wheelbase version has just appeared in the domestic market, the BMW Group’s Greater China President and CEO Shi Dengke once said that the new BMW 5 Series sales will certainly be over-Benz E level.
This reporter learned that, in order to make the new BMW 5 Series long-wheelbase version of the Chinese market the success of BMW in its own tension on the production joint venture in providing greater support for. Earlier, reporters discovered during a visit to his factory, the factory most of the capacity is allocated to the new 5 Series long-wheelbase version.
It is this competition between the escalation of the situation, making the original plan by the end of the listing of the new BMW 5 Series long-wheelbase version of listed earlier. Now with the new BMW 5 Series long-wheelbase version of the formal market, although the market has not officially end the war, but the two sides level in the “war of words,” the trend has been upgraded.
Previously listed for the new Mercedes-Benz E-class long-wheelbase version of models, Daley told reporters: “In fact, this generation of Mercedes-Benz E-class and BMW 5 Series we’re old and is a level model, and the new BMW 5 Series Long wheelbase version has been fully beyond the Mercedes-Benz E-class long-wheelbase version of model. ”
However, the super-market data does not exceed or rely on words. Statistics show that during the first half of this year, BMW delivered to customers in China, a total of 75,615 BMW and MINI vehicles, up 101%, so that China overtook the UK as the world’s third largest market for BMW Group. The Mercedes-Benz the first half of this year, Mercedes sold in China, AMG, smart, and Maybach cars nearly 59,600, representing growth of 122% over the same period in 2009. From the perspective of total sales, Mercedes-Benz continues to lag behind BMW, but the growth rate from the point of view, Mercedes-Benz is faster.
From the segments, the BMW 5 Series and Mercedes E-class sales in the first half of the gap between the small, but Mercedes-Benz E-class is slightly ahead. BMW 5 Series 1.7 million vehicles, while Mercedes-Benz E-class are more than 18,000.
Insiders said that with the loosening of the current high-end sedan market prices, market competition is more intense, for BMW and Mercedes-Benz, in the range of competition will inevitably more complex and more factors. In the new 5 Series long wheelbase version of the recall before the listing, although not involved in long-wheelbase version of model, but for the BMW brand is undoubtedly missing a trick.
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